The post must be between 200-300 words. Students must support their assertions with 1 reference from the text reading and at least 2 peer-reviewed scholarly citations in APA 7 format for a total of at least 3 references. Any sources cited must have been published within the last 3 years. Acceptable sources include scholarly citations from peer-reviewed journals, any of the course texts, and the Bible._x000D_
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Chapter reading 9 – 10 – Kotter_x000D_
Chapter reading 4-6 – Page Grenny, Patterson, Maxfield, McMillan, & Switzler:_x000D_
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In discussing The Eight Stage Process, communicating the vision involves several elements. Among them is “use of language “. Read the course text and the passage below where it discusses the second element use of language. 1. Expand on why use of language is important. 2. What happens when use of language is not being used properly?_x000D_
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Passage: In Leading Change, Kotter (2012), reviews the eight stage-process of change, providing detail related to each stage of the process. For the communicating the change vision stage of the process, Kotter outlines the seven key elements that lead to communicating vision effectively. Kotter begins by suggesting that the vision should be simple. Too often organizations feel that a vision should be complex in its structure, whereas the more streamlined the information is, the easier it is for others to interpret its meaning. In an effort to maintain simplicity when communicating one’s vision, it is important that the leader, “recognizes the importance of clearly enumerating problems to be resolved; the goals to be achieved; the moral basis for making value judgments; the positive and negative impacts of options on stakeholders; and the rationale used for the leader’s ultimate decision†(Ndalamba et. al., 2018, p. 10). In reflection, this strategy was used when the internal communications team at Yale University implemented a new internet site that combined 45 separate websites into one. The vision was simple and pointed to the new solutions as a one-stop shop to access the information needed to get work done._x000D_
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The second element focuses on the use of language that helps the audience visualize the vision. Drawing parallels or comparisons by using words that help to draw the audience in through imagery and metaphors is a way to capture attention and convey the vision in an interesting way that allows people to relate to the words._x000D_
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