Research Objective and Hypothsis

Be sure to include the following sections in your submission, and remember to use APA-formatted section headings and subheadings._x000D_
Introduction_x000D_
Research problems_x000D_
Research objectives: Refer to the Introduction and Statement of Problems sections provided in the Unit II Assignment Template to make explicit statements as to the objectives of this study. For example, “One objective of this research study is to determine the direction (either positive or negative) and the strength of relationships between ABC Company’s various consumer promotions and sales revenue. This objective is intended to determine which promotions may be more effective and strategically important.” Research objectives should be discussed for each problem identified._x000D_
Research questions and hypotheses: Provide research questions and null and alternative hypotheses that align with the research objectives and problems. For example:_x000D_
RQ1: What is the relationship between Promotion 1 and sales revenue?_x000D_
Ho1 (null hypothesis): There is no statistically significant correlation between Promotion 1 (independent variable) and sales revenue (dependent variable)._x000D_
Ha1 (alternative hypothesis): There is a statistically significant correlation between Promotion 1 and sales revenue._x000D_
RQ2: What is the relationship between Promotion 2 and sales revenue?_x000D_
Ho2: There is no statistically significant correlation between Promotion 2 and sales revenue._x000D_
Ha2: There is a statistically significant correlation between Promotion 2 and sales revenue._x000D_
RQ3: Are there differences in return on investment (ROI) between the various promotions?_x000D_
Ho3: There are no statistically significant differences in ROI between Promotion 1 and Promotion 2._x000D_
Ha3: There are statistically significant differences in ROI between Promotion 1 and Promotion 2._x000D_
The title and reference pages do not count toward the page requirement for this assignment. This assignment should be a minimum of two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary._x000D_

Leave a Reply

Your email address will not be published. Required fields are marked *