Read Case #7 – “Using Data to Drive Business Operations” then answer the following questions: Explain Ben & Jerry is using business intelligence tools to remain successful and competitive in a saturated market? Identify why information cleansing is critical to CPK business intelligence tool’s succe

Read Case #7 – “Using Data to Drive Business Operations” then answer the following questions:_x000D_
_x000D_
Explain Ben & Jerry is using business intelligence tools to remain successful and competitive in a saturated market?_x000D_
Identify why information cleansing is critical to CPK business intelligence tool’s success?_x000D_
Describe how each company above is using BU to gain a competitive advantage?_x000D_