Introducing a New Consumer Product to the Market

Option #1: Introducing a New Consumer Product to the Market_x000D_
Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:_x000D_
The overall strategy; why are segmenting, targeting and positioning useful methodologies._x000D_
Segmentation and targeting choices_x000D_
Characteristics of the target market_x000D_
Why that target market is attractive_x000D_
The positioning strategy_x000D_
Provide justifications, in the form of research, for your decisions and reference your textbook and required readings._x000D_
Your paper should be two to three pages in length, not including the title and reference pages, and conform to the CSU Global Writing Center (Links to an external site.). Include at least two scholarly references in addition to the course textbook. The CSU Global Library is a good place to find these references.

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