Health Care

Unit outcomes addressed in this Assignment:_x000D_
Synthesize how various healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system._x000D_
Course outcomes addressed in this Assignment:_x000D_
HA575-01: Outline how marketing principles and theories can maximize effectiveness of healthcare systems. [Application]_x000D_
In this unit, you will become the marketing expert of a select healthcare system. By the end of this unit, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system._x000D_
To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:_x000D_
Acute care_x000D_
Ambulatory care_x000D_
Assisted living_x000D_
Continuing care retirement community_x000D_
Critical access hospital_x000D_
Dialysis care_x000D_
Home health care_x000D_
Hospice care_x000D_
Long-term care_x000D_
Memory care_x000D_
Palliative care_x000D_
Pediatric care_x000D_
Primary care_x000D_
Short-term care (e.g. post-surgery therapy)_x000D_
Skilled nursing facility_x000D_
Surgical care_x000D_
Veterans Health Administration_x000D_
Other (requires approval from instructor)_x000D_
The healthcare system that you selected will be the foundation for your unit 2 assignment._x000D_
Research a real-life healthcare organization that matches the system you selected. Describe its target market and services provided._x000D_
Evaluate the healthcare organization’s mission statement based on researched evaluation criteria. What components does the mission statement contain? Lack? What recommendation would you offer to improve the mission statement?_x000D_
Discuss how your selected healthcare system can legally market their services and products (e.g. federal requirements, state mandates, etc.). Be sure to discuss applicable laws that may impact the marketability of the healthcare system._x000D_
Report your findings by using one (1) of the methods below:_x000D_
3-4 page paper excluding front and back matter (APA standards apply)_x000D_
4-5 page fact sheet for the general community._x000D_
Letter to the CEO of your selected healthcare system._x000D_
Powerpoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions)._x000D_
5-7 minute public service announcement (using a free online voice recorder such as
The use of first person is permitted for this assignment (excluding option 1). APA formatting (e.g. title page, conclusion, reference page, etc.) should not be used._x000D_
Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected. Plagiarism is not permitted and will result in academic discipline. All content submitted needs to be original.

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