Instructions_x000D_
For this essay, you will explore both internal and external customer service and consider ways to provide excellent service to customers within an organization and outside the organization. Your essay should address the following questions:_x000D_
Explain your definition of internal customer service. How do you personally provide excellent internal customer service to your colleagues?_x000D_
Explain your definition of external customer service. What is an example of an organization that you feel provides excellent external customer service? Describe this organization and how it provides excellent customer service._x000D_
How has social media and the Internet changed customer service? What suggestions can you give to an organization that is struggling with online customer service?_x000D_
Your complete essay must be at least two pages in length. Outside sources are not a requirement for this essay._x000D_
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Unit IV Introduction_x000D_
This week’s unit you will gain a more in-depth of the overall impact customer service has on organizations. Customer service not only impacts an organization’s quality but also creativity, innovation, and the company’s bottom line—profit. Customers are the core reason a business exists. Upon completion of this unit, students should be able to analyze the advantages to an organization offering quality customer service. Your essay is to be two pages in length not including your cover and reference pages. All papers will be written in Times New Roman with a font size of 12. It is also recommended by the APA guide._x000D_
Unit IV continues with a focus on comparing and contrasting communication techniques to improve employee trust and engagement