Creating an eCommerce Business

Week 4 Assignment – Creating an eCommerce Business_x000D_
Too often, entrepreneurs brimming with optimism and enthusiasm launch businesses destined for failure because their founders never stop to define a workable strategy that sets them apart from their competition (Scarborough & Cornwall, Entrepreneurship and Effective Small Business Management, p. 106)._x000D_
With this assignment, you have the opportunity to take your creative ideas to the next step and begin to develop a strategy that will form the foundation for a successful business._x000D_
Write a 3–4 page paper in which you:_x000D_
Develop an idea for a prospective small business and select a name for the company._x000D_
Identify its key competitors and summarize the strengths and weaknesses of one of the competitors._x000D_
Prepare a mission statement that encompasses the purpose of the business and considers its target market._x000D_
Identify the ownership form for this business, taking into consideration tax implications, liability exposure, managerial ability, and cost of formation._x000D_
Include at least two references outside the textbook._x000D_
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions._x000D_
The specific course learning outcome associated with this assignment is:_x000D_
Develop a strategic plan to create a new small business.

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