Basecamp: Pricing case solution

1. Answer the following questions about the HBS case “Basecamp: Pricing”. Please use your own wording for your analysis. _x000D_
a) Evaluate the results of the pricing tests that Basecamp conducted. _x000D_
What is your interpretation of the data from the A/B test, the price sensitivity survey, the teams discussion of “customers and comparables” (p.11) and Fried’s comments about pricing (Exhibit 3). In addition to discussing the advantages of these tests, try to highlight the shortcomings as well. _x000D_
b) Evaluate each pricing option being considered for BC3._x000D_
If you were Noah Lorang, which change (if any) would you recommend for BC3 and why?_x000D_

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