A Case Analysis of Uber_x000D_
_x000D_
Uber is a ride-sharing service started in 2009. If you are not familiar with Uber, you can learn more about the services it provides at Uber.com._x000D_
_x000D_
Construct an eight-page analysis of Uber using the following criteria._x000D_
_x000D_
Analyze the market before Uber’s entry. Describe the inefficiency Uber exploited._x000D_
Explain Uber’s surge pricing in the context of shifts in supply and demand._x000D_
Evaluate Uber’s surge pricing in the context of price discrimination._x000D_
Apply the concepts of economies of scale and economies of scope to Uber’s business model._x000D_
Apply the concepts of game theory to Uber’s market._x000D_
Assess Uber’s potential for international expansion and potential trade policy issues._x000D_
Explain the incentive pay model Uber uses and how it affects the principal-agent problem._x000D_
Discuss any asymmetric information issues with Uber’s business model. _x000D_
_x000D_
Your essay must be at least eight pages in length (not counting the title and references pages) and include at least five peer-reviewed resources. Adhere to APA Style when writing your analysis, including citations and references for sources used. Be sure to include an introduction. Please note that no abstract is needed._x000D_
_x000D_
If you wish to include a supply and demand graph in your paper, view the video How to Graph in Word for some guidance. Also, not that any graphs you include in your paper should be placed in the Appendix of your paper.